Seomse routine guide: how to use our products (in 3 steps)
You don't need "more products." You need a clear order, a consistent frequency, and a repeatable routine that doesn't complicate your life. This guide gives you the Seomse method: simple, easy to understand, and effective over time.
The “3-step” routine (less than 2 minutes)
Objective: keep it simple, repeat, let the skin stabilize.
Step 1 — Prepare
- In the evening: remove makeup / cleanse (to remove SPF, sebum, pollution).
- In the morning: gentle rinse or light cleaning if necessary.
Step 2 — Process
- One “active product” per routine: a serum or a toner, not a battery.
- That's where you target: shine, irregularities, comfort, imperfections.
Step 3 — Seal
- A moisturizer (gel or cream) to maintain comfort and limit dehydration.
- In the morning, always finish with SPF (essential).
Golden rule: 1 active ingredient + 1 moisturizer = solid routine.
Morning/evening: what to put on and in what order
Cleaning (especially in the evening)
Tonic (if you use one)
Serum
Moisturizing gel / moisturizing cream
Oil (if used, last)
In the morning: SPF always last
Simple morning routine
Serum (vitamin C or niacinamide as needed) → moisturizer → SPF
Evening routine (recovery)
Makeup remover/cleanser → serum (prebiotic/peptides/niacinamide) → moisturizer
Tip: Leave 20–40 seconds between coats, no more.
Frequencies (AHA / glycolic acid, exfoliant, etc.)
Exfoliation is a tool (too often = unstable skin).
Frequency guidelines (glycolic toner / AHA / exfoliant)
- Beginners or sensitive skin: 1 evening per week
- Accustomed skin: 2 evenings per week
- Maximum (rarely useful): 3 evenings per week
Evenings of exfoliation: minimal routine
- Cleansing → AHA → Moisturizer
- Avoid adding any other "strong" assets that evening.
The following day: SPF required.
Compatibility rules (vitamin C, niacinamide, peptides, hyaluronic acid)
Hyaluronic acid + niacinamide (hydration + balance)
This combination works because it addresses two common problems without creating any disruption to your routine: hyaluronic acid helps retain moisture and smooth out tightness, while niacinamide helps stabilize the skin (especially when it's shiny, wrinkles easily, or reacts to excesses). In short: you maintain more comfortable skin with a clearer finish, without over-correcting. It's a very solid base for combination to oily skin, or for skin that alternates between dry and shiny areas.
Seomse products that fit this combination:
Peptides + hyaluronic acid (First signs of aging)
The idea here isn't to pile on harsh ingredients, but to establish a seamless, repeatable routine. Peptides integrate well into a regular routine because they work over time with consistency, while hyaluronic acid provides immediate comfort, preventing you from overdoing it. The result: more supple skin, an easier routine to maintain, and less risk of disrupting the skin barrier. It's the perfect "anti-overwork" combination: you do just the right amount, but you do it well, every day.
Seomse products that fit this combination:
Prebiotic + moisturizer (a "calm" routine, more stable skin)
This is the "reset" combination for when skin becomes unpredictable: redness, discomfort, areas that become oily then tight, or a feeling that everything irritates. A prebiotic serum fits well into a minimalist routine because it's used without seeking an immediate "radiance boost": the goal is stability and daily comfort. A moisturizer, on the other hand, secures the routine by limiting water loss and preventing the temptation to add more layers. It's an excellent choice when you want to simplify, get back into a rhythm, and rebuild a coherent routine.
Seomse products that fit this combination:
Vitamin C in the morning + moisturizer + SPF (radiance routine)
In the morning, vitamin C is an excellent habit because it fits into a daily "defense + radiance" strategy: you're looking for a clearer, brighter complexion without turning your routine into a chore. Next, moisturizer helps maintain a comfortable film (and prevents the skin from compensating by producing more sebum), and SPF is the final essential step: without sun protection, the morning routine loses much of its effectiveness, especially if you're aiming for a more even complexion over time. Keep it simple: vitamin C, hydration, protection.
Seomse products that fit this combination:
- Vitamin C Serum (Ascorbyl Glucoside)
- Double hydration gel (hyaluronic acid)
- Oil-free moisturizing gel
- SPF: use your usual sun protection (Seomse does not offer one yet).
AHA (glycolic acid) + too many other active ingredients in the same routine
Glycolic acid (AHA) is effective, but it quickly increases the "load" of your routine, especially on reactive skin. The risk isn't the AHA itself: it's the layering of products on the same evening (exfoliation + several serums + active textures) that ends up creating skin that feels hot, tight, red, and unpredictable. The right approach: on evenings when using AHAs, keep your routine intentionally minimalist to allow your skin to handle the exfoliation without additional friction. A clean routine: cleanse → AHA → simple moisturizer. The rest (vitamin C, peptides, niacinamide if you have very sensitive skin) should be applied on other days, or as part of a separate routine (often in the morning).
Too many diapers + too frequent (irritation disguised as a "purge")
When a routine becomes unstable, many people interpret redness, tingling, breakouts, or tightness as a “normal” phase where the skin “gets used to it.” In reality, it’s often simply a routine that’s too intensive and too frequent: too many products, too often, with too few “calm” days. The result resembles a “purge,” but it’s actually overworked skin. The most effective fix is counterintuitive: reduce. One active ingredient per routine, fewer layers, and days without exfoliation. If you want to maintain a high-performing routine, let it breathe: alternate (exfoliate 1–2 nights per week max) and secure the rest of the time with simple, regular hydration.
Routines by skin type: combination skin routine, oily skin routine
Sensitive skin routine (priority: tolerance + stability)
- Morning: Moisturizer (light gel or cream for sensitive skin) → SPF
- Evening: gentle makeup remover/cleanser → prebiotic serum (if well tolerated) → sensitive skin cream
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Option if you want to keep an active “structure” without irritating: niacinamide at low frequency (1 day on 2) only if the skin tolerates it, otherwise we stick to prebiotic + hydration.
Exfoliation (AHA / glycolic): only if absolutely necessary
- One evening per week maximum at first, and only if the skin has been stable for at least 10–14 days. On AHA evenings: cleanse → AHA → sensitive skin cream. Nothing else.
Seomse Products:
Combination skin routine (balanced, without overloading)
This routine aims for a clearer complexion without falling into the trap of "the more I do, the more unstable my skin becomes." Niacinamide in the morning helps balance the appearance of the T-zone (shine, visible pores, minor imperfections), while maintaining an easy-to-repeat routine. In the evening, you choose a single serum depending on your goal: a prebiotic serum if you're primarily looking for stability and comfort, or a peptide serum if you're seeking a more consistent routine focused on addressing the first signs of aging without harshness. A moisturizer acts as a safety net: it prevents compensatory dehydration that often leads combination skin to become even shinier.
- Morning: niacinamide → light moisturizer → SPF
- Evening: cleansing → serum (prebiotic or peptides depending on the goal) → moisturizer
- Option: AHA 1–2 nights/week if uneven texture / dull complexion.
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Seomse Products:
Oily skin routine (clean, but comfortable)
The trap with oily skin is seeking "instant dryness." It works for 24 hours, then the skin fights back, becomes more sensitive, shinier, and the routine becomes a rollercoaster. Here, we maintain control with a simple structure: niacinamide in the morning to help regulate the appearance of shine and support more stable skin, oil-free hydration only when necessary (yes, even oily skin can get dehydrated), and SPF. In the evening, AHA exfoliation remains an occasional tool (1-2 nights/week) to smooth the skin's texture and prevent buildup, but the rest of the time, we keep things "calm" with a light serum + a simple moisturizer. The key word: alternation, not intensity.
- Morning: niacinamide → oil-free moisturizer if needed → SPF
- Evening: Cleansing → (1–2 evenings/week) AHA → simple moisturizer
- On other nights: light serum → simple moisturizer
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Seomse Products:
When to slow down (tolerance)
Slowing down is not “going backwards”. It's preventing the routine from spiraling out of control.
Signs to watch out for: tightness, redness, burning, persistent tingling, skin that “reacts to everything”.
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Calm return plan (3 to 5 days)
• Stop exfoliation (AHA)
• A single processing step (or none if needed)
• Moisturizer + SPF in the morning
• In the evening: gentle cleansing + moisturizing
If discomfort persists or worsens, seek medical advice. Cosmetics are intended to improve the appearance and comfort of the skin, not to treat a medical condition.